Alibaba Launches Anti-Fake Algorithm Following Brand Mutiny

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Alibaba launches anti fake drive

Counterfeit designer products is a big problem in emerging markets, both online and offline. Alibaba takes drastic steps.

Chinese ecommerce giant Alibaba announced its new anti-fake drive to showcase the company’s determination in eliminating fake goods, reports Reuters.

Alibaba has recently been hit with controversy regarding the company’s stance on counterfeit products, resulting in its ejection from a US based anti-counterfeiting alliance weeks after its entry.

At an intellectual property conference on July 1, Alibaba announced a new online system that will help track and remove fake goods. This announcement follows its top anti-piracy official’s request for more active cooperation with designers and branded goods companies.

In the face of such a complex problem we can’t be complaining about each other, or criticizing each other…We have to have everybody involved and work together. – Jessie Zheng, Chief Platform Governance Officer, Alibaba Group.

This collaborative attempt follows not only the ejection from the anti-counterfeit alliance, but also a mutiny from luxury goods brands Michael Kors and Gucci. This is a positive move from the ecommerce giant, as it shows unity with global brands, and highlights their commitment in wiping out counterfeit products.

The online system, known as the “IP Joint-Force System” will streamline IP-related communications with brands and Alibaba in order to simplify the removal of listings of suspected counterfeit products. The online initiative is in line with founder Jack Ma’s insistence that “fake goods have no place on the site“. This is considered the company’s first active stance against counterfeiting, following a series of anti counterfeit rhetoric, and should be considered a positive turn of events.

This online initiative could possibly lead to a series of anti-counterfeit platforms from collaborators, with Alibaba inspiring the movement it started in the first place.

A version of this appeared in Reuters on July 1. Read the full article here.