Rather than adapting existing unmanned aerial vehicles, Flirtey builds its own, develops the software to run them, and creates proprietary packaging and containers to keep items secure during delivery, according to CEO Matt Sweeney.
The 7-Eleven delivery took place in Reno, Nevada on July 10th, Flirtey successfully transported: Slurpees, a chicken sandwich, donuts, hot coffee and candy to the home of the family who placed the order.
According to 7-Eleven EVP and Chief Merchandising Officer Jesus H. Delgado-Jenkins, “delivery by drone is something 7-Eleven intends to offer widely in the future.”
Drone delivery could prove especially useful to families with children who cannot easily leave the house when they have an urgent need for items like over the counter medicines or milk.
To find customers willing to have their order handled by a flying robot, the companies surveyed households within a one-mile radius of the store from which they planned to deliver.
Most already know 7-Eleven, the convenience store retail chain that boasts about 10,800 stores in North America and 59,500 in total around the world. If already successful in the US, it wouldn’t be long until they are delivering in Southeast Asia.
A version of this appeared in TechCrunch on July 22. Read the full version here.