Singaporean e-marketplace Carousell, announced a $35 million in series B funding today. The investment is lead by Rakuten Ventures, with Sequoia India, Golden Gate Ventures, and 500 Startups also contributing some of the cash.

The Singapore-based team has already taken the app, which blends new and used items sort of like a classified listings site except that it’s all done in a streamlined mobile app, to six other locations. The latest is Hong Kong.

“A big part of this round will be just accelerating our international expansion,” says Siu Rui Quek, Carousell’s CEO, speaking over Skype from the startup’s HQ.

Carousell’s birth story

From the way Siu Rui Quek describes it, you know his startup hasn’t produced the usual kind of shopping app. He talks of the community, of users staying up well past midnight browsing the new stuff that flies in, of people using it each day for even longer than Instagram. He doesn’t compare it to Amazon.

The three co-founders set up Carousell in 2012, but its genesis goes back a year earlier to when the friends went to Silicon Valley to serve as tech interns while squeezing in some classes at Stanford.

Once back in Singapore, they went to a Startup Weekend event and came up with the bare bones of what would later become the shopping app based on issues they themselves faced when trying to sell odds-and-ends on the web. The trio won the event, but that wasn’t what persuaded them to build it into a business, Siu Rui says.

“The biggest motivation was having people tweet us, like our Facebook page, saying they really want to use this for themselves. So that really gave us the confidence to take it forward.”

Now with 35 million product listings put up by its community, the team is coy about revealing the number of active users. Siu Rui concedes it’s not pulling in a profit, but that’s because the crew is focusing on growing its user base rather than implementing some things they have in mind, like premium listings or some other paid services.

A version of this appeared in Tech in Asia on August 2. Read full story here

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