The portal serves not as an online store to sell products but rather as a catalogue that lists halal products available for sale. The portal directs buyers to verified suppliers or its ecommerce partners.
Halal products account for 11% of total products in the world. Around 67% is food and beverages, 22% pharmaceutical and the remainder beauty products.
What is ehalal.com?
ehalal is an initiative by the Halah Industry Corporation, which is expected to generate a turnover of approximately $73M this year, its first year of operations. The platform is rolling out to China, South Korea and Singapore, along with Indonesia, to bridge all Halal suppliers in the country, in order to expand the ecommerce business.
Besides Indonesian and Malaysian products, ones from India can also be found on ehalal.com. The Malaysian Trade Ministry would conduct a road show in Thailand, Australia, Japan and Europe in August and September to attract more partners.
ehalal.com also works with the Indonesian Ulema Council (MUI) to incorporate MUI’s database to verify a product’s halal certificate, allowing users to view it on the product page.
More countries are viewing the halal market as an emerging market force, a sector which can significantly contribute to economic growth in Asia.
A version of this appeared in Jakarta Post on August 2. Read the full version here.