Hong Kong Trust Mark

Hong Kong tackles online counterfeit products with the launch of the ‘Hong Kong Trust Mark’ electronic logo, reports Enterprise Innovation.

Small and medium enterprises are expected to benefit from the initiative, launched by the Hong Kong Federation of ecommerce. Hong Kong’s retail industry offers a wide variety of goods and services. However, due to the rampant selling of fake goods online, a lot of consumers feel reluctant of buying goods on the internet.

The Hong Kong Trust Mark is recognized by the ‘Belt And Road Ecommerce Strategic Alliance’, including the Thailand ecommerce association.

A trust mark will improve confidence of new customers in purchasing from unfamiliar websites, including a guarantee against the risk of fraud and non-payment.

Pawoot Pongvitayapanu, founder of tarad.com and President of the Thai Ecommerce Association comments, “For a healthy growth of ecommerce in Thailand and surrounding countries, a well developed trust system is necessary. Our association will give full support to this Trust Mark in the ASEAN market.”

The scheme could build a trust worthy image for Hong Kong’s online trading platforms. The Trust Mark will also provide a channel for complaints and legal consultations. Meanwhile, HKFEC will actively communicate with local government and organizations to make Hong Kong a better place for ecommerce.

HKFEC will aggressively promote the “Hong Kong Trust Mark” and encourage more online retailers to participate. It will also raise awareness regarding IP rights.

Those who obtained the Trust Mark would be authorized to post the electronic logo of the “Hong Kong Trust Mark” issued by HKFEC on their website and linked to a given webpage. Online consumers can click the “Hong Kong Trust Mark” logo on the approved website to review the details and status of that particular site.

Following Alibaba’s various initiatives at battling counterfeit, more ecommerce organizations are stepping up to battle fake goods to better the ecommerce landscape for consumers.

A version of this appeared in Enterprise Innovation on August 18. Read the full version here.

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