Facebook Thailand launches new tool for SMEs

Thailand has become the first country to get Facebook Shop, reports The Nation. The page ecommerce section officially launched yesterday as a tool to increase online sales for small and medium sized enterprises.

The latest Page feature is available for all Facebook users across Thailand after the soft-launch in Q2. Following its release in the Kingdom, Facebook Shop will be available throughout the rest of Southeast Asia and then emerging markets around the world.

74% of Thais now use instant messaging daily, an increase from 34% in 2014.

This is why we launched Facebook Shop in Thailand first, says Rathiya Issarachaikul, Head of SME Thailand for Facebook.

What is Facebook Shop?

Facebook Shop turns Page into an ecommerce site and allows customers to communicate easily with retailers via Facebook Messenger with a ready-to-use message format as well as a saved reply that allows businesses to auto-reply with pre-set messages.

Facebook Shop will be a way for merchants to showcase their products, leveraging from the increasing number of users who shop through social networking sites.

Facebook Shop is actually a separate page within Facebook Page and its key features include merchandising, purchasing, subscription and advertising.

Facebook said the Call to Action feature allowed Page users to choose different buttons – Call Now, Shop Now, Message Now, and Learn More.

In Thailand, NIX Studio and JQ Seafood Delivery have incorporated the Shop section on their pages and both have seen sales increase.

“In April, on the first day of Songkran, we saw total orders exceed Bt1 million in a single day after adding the Shop section,” says Sureerat Seepromkhom, Founder of JQ Seafood Delivery.

In Thailand, more than 40 million people use Facebook every month. More than 38 million people access Facebook monthly on a mobile device, and more than 74% of Thais on the site are connected to at least one local SME Page.

Facebook is making an aggressive push in the Southeast Asian region, focusing on Thailand in particular, with its recent push regarding social commerce payment in the country.

A version of this appeared in The Nation on July 29. Read the full version here.

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