vietnam-black-friday

Before you wind down from a busy day, here are the ecommerce headlines you should know.

1. Vietnam’s ‘Black Friday’ report surge in sales

The total sales of 30 large companies on Online Friday 2016, falling on December 2, reached $28 million, tripling last year’s results.  Some companies reported sales that were 10 times higher than last year.

Big firms in the ecommerce sector, such as Lazada, Tiki, Adayroi, Hotdeal and Sendo, reported higher sales of 200-300 per cent, in comparison with normal days.

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2. Abra aims to become the default alternative payment method across Southeast Asia

The Silicon Valley-based startup, which aspires to be the WhatsApp for payments, has developed an app that allows users to transfer money globally with a tap on their phones. This allows users to bypass banks and remittance companies.

The startup launched in the Philippines in late 2015 and plans to expand to other Southeast Asian countries by early 2017.

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3. In Southeast Asia, Facebook and Instagram are where people shop

About 30% of online sales in Southeast Asia—a region with 150 million digital consumers—occurred through social networks in 2016, estimates consulting firm Bain & Co. That compares with just 7% of the roughly 287 million internet users who are likely to buy from social networks in the U.S.

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