11street thailand

Here’s what you need to know today.

1. Online marketplace 11Street has launched in Thailand

The Korean marketplace has launched its soft opening today in Thailand. Shoppers can now shop for products such as Korean ramen to electronics and clothing. It seems like the new entry will be a sizable rival for Lazada. Welcome to Thailand’s growing ecommerce landscape!

Visit the website here.


2. Nike Singapore turns its back on small outlets

Sports brand Nike Singapore will stop supplying smaller retailers from next month.

This is a huge blow for mom-and-pop stores in Peninsula Plaza and Queensway Shopping Centre, which rely on top-selling brands to attract customers, as reported. In a move that signals towards brand consolidation, Nike has also been pushing an ecommerce strategy, with ecommerce contributing to a 51% increase in sneakers sales in Thailand.

Read the rest of the story here.


3. China moves to regulate ecommerce

Explaining the draft to lawmakers on Monday morning, Lyu Zushan, deputy director with the NPC’s Financial and Economic Affairs Committee, said booming ecommerce in recent years had served to reveal loopholes in China’s legal system and commercial rules.

The draft law will facilitate ecommerce growth, help maintain market order and protect consumer rights. The draft law said the nation should put online and offline commercial activities on an equal footing and protect the safety of ecommerce transactions.

All ecommerce operators have an obligation to pay taxes and should acquire the necessary business certificates, under the draft

Read the rest of the story here.


Interested in learning more about Thailand’s growing ecommerce landscape? Learn how Thai merchants are using Facebook Live as a marketing tool here.

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