lazada 12.12

Here’s what you need to know.

1. Lazada’s 12.12 sale nets $40.5 million

Lazada Group’s Online Revolution, also known as 12.12, has again proven to be the biggest online shopping event in Southeast Asia, ringing up US$40.5 million in sales.

About 60% of the gross merchandise value (GMV) of the December 12 event came from mobile, with shoppers spending an average of 12 minutes on Lazada apps browsing deals from international and local brands and sellers.

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2. Asian postal services adapt to post-mail era

With traditional mail volumes dropping dramatically, ecommerce offers hope for national postal firms in Asia if they adapt quickly enough and do battle with giants like FedEx and DHL.

Asian postal firms “are doing some very innovative things to take advantage of ecommerce”, said Brody Buhler, global managing director for post and parcel at consultancy Accenture. Japan Post has partnered with convenience stores to provide 24-hour delivery, while Pos Malaysia is boosting its warehousing, logistics and other other capabilities in a bid to become a full-service ecommerce provider.

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3. Online retailer brings catwalk to Indonesia’s streets

MullenLowe Indonesia has launched a branding campaign for Sale Stock, an emerging e-commerce fashion platform. Themed “Fashion for the rest of us”, the campaign aims to democratize good quality fashion for cost-sensitive women.

A television and online campaign that is running on YouTube, Facebook, Line and Instagram is titled “Catwalk Nusantara” (‘Nusantara’ translates loosely to ‘the archipelago’ and is a way of referring to Indonesia). The campaign emphasizes the ease of shopping online at Sale Stock.

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Sale Stock has been making wakes in the industry this year. Most recently, it has launched the first chatbot in Southeast Asia. Read all about it here.

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