The holidays are a perfect time to relax at home, be with family and more importantly, refresh for a new year. As ecommerce continues to evolve in Southeast Asia, it’s always important to keep the creative bugs going. ecommerceIQ has put together a short reading list to get your new year started. It consists of startup lies to learn from, an in-depth dive of how Asia works and the story of what it took for Nike’s creator Phil Knight to build one of the world’s most well-known companies. Happy reading and happy holidays!

 

How Asia Works – Why do some countries thrive while others lag

“How Asia Works” by author and journalist Joe Studwell is perfect to learn more about Southeast Asia. Studwell delves into the recent economic history of nine Asian countries to answer why some countries thrive while others lag behind in their development.

 

 

 

“This book indicates that there is plenty to be done. It focuses down on the three areas of policy choice where political decisions make the biggest difference to developmental outcomes. What follows is not a set of detailed policy recommendations because the conditions of each country vary. But it does claim a degree of historical accuracy in describing what happened in east Asia. That history reminds us that, however fleetingly, the developmental destiny of a nation is in its government’s hands,” Joe Studwell, How Asia Works.

 

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Kevin Kelly, the co-founder of the tech-focused magazine Wired, in his latest book explores the inevitable technological forces that will drive the advances in the coming decades. Kelly argues that the ongoing technological shift will continue and turn products to services and processes. This change will be the one driving all the disruptions of modernity.

 

 

“It is about the deep trends in the next 20 years that will shape your life. I suggest we embrace these changes, including ubiquitous tracking, accessible artificial intelligence, constant sharing, getting paid to watch ads, VR in your home, etc,” Kevin Kelly.

 

The 100-Year Life: Living and Working in an age of longevity

As the technology and its constant development has been changing the way we live and work, and the overall progress increases longevity, the question is – will 100-year life be a gift or a curse? Psychologist Lynda Gratton and economist Andrew Scott offer a broad-ranging analysis and raft solutions how to live 100 years in a fulfilling way.

 

 

“Our current practices are ill equipped to cope with a 100-year life. We either can’t afford to retire at the age our parents did or will have to work for so long that our mental and physical fitness as well as our enthusiasm for life could suffer. Individuals, companies and governments all have a role to play in ensuring we structure our lives differently so we can make the most of a longer life,” Lynda Gratton & Andrew Scott.

 

Shoe Dog – What it took to build one of the world’s best known brands

Shoe Dog is a memoir by the Nike co-founder Phil Knight in which he shares his story of the company’s early days up until it went public in 1980 and offers insights on what it took for the business to lift off.

As tech billionaire Bill Gates put it, this book “is a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice”.

“Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop,” Phil Knight, Shoe Dog.

 

Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley

“Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world,”
Antonia Garcia Martinez.

 

 

 

 

Disrupted: My Misadventure in the Start-Up Bubble

“Mixed in with Dan’s uproarious tale of a job from hell is a trenchant analysis of startup culture and a poignant, painfully honest account of being middle-aged and struggling to pursue personal reinvention,”
Dan Lyons.

 

 

 

On a lighter note, Chaos Monkeys and Disrupted both provide an entertaining read from insiders about the realities of the startup world in the race to build the next unicorn. Dan Lyons, the author of Disrupted, recounts his experience in the marketing software platform Hubspot, while Antonio Garcia Martinez shares his insights from working for Facebook. Both authors share jokes as well as critique about the lucrative industry which nowadays offers the strongest promise of getting rich

 

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